Ethos
- Issue Ages: 18-85
- Products Offered:
- Level Term Life Insurance (up to $2M)
- Simplified Issue Term Life (SITL)
- Whole Life Insurance
- Guaranteed Acceptance Whole Life (GAWL)
- Underwriting Process:
- 100% online application; no medical exams required.
- Approval based on health, lifestyle, and financial questions.
- Instant decisions and same-day policy issuance in most cases.
- Target Audience:
- U.S. adults with a wide range of health statuses.
- Unique Features:
- Complimentary estate planning tools included with active policies.
Corebridge Financial (formerly AIG)
- Issue Ages: 0-85 (varies by product)
- Products Offered:
- Indexed Universal Life (IUL)
- Term Life Insurance
- Whole Life Insurance
- Underwriting Process:
- Non-Medical Limit: Up to $1M coverage for eligible applicants.
- Medical exams required for coverage exceeding $1M.
- Simplified underwriting with electronic data (MIB, RX history, motor vehicle reports).
- Preferred Health Classes:
- Competitive preferred rates for applicants with excellent health profiles.
- Additional Considerations:
- Juvenile policies available for minors.
- Flexible premium payment schedules.
National Life Group (LSW)
- Issue Ages: 0-85 (depends on product)
- Products Offered:
- Indexed Universal Life (IUL)
- Term Life Insurance
- Whole Life Insurance
- Underwriting Process:
- Non-Medical Limit: Up to $3M coverage for eligible applicants aged 18-60 (varies slightly by product/rider).
- No medical exams required for qualifying applications under $3M.
- Use of electronic data for streamlined decisions (RX history, motor vehicle reports).
- Unique Features:
- Strong focus on living benefits, such as chronic illness and terminal illness riders.
- Flexible product designs for wealth accumulation and protection.
Fidelity & Guaranty Life (F&G)
- Issue Ages: 0-60 for non-medical underwriting options (varies by product)
- Products Offered:
- Indexed Universal Life (Freedom and Gold IUL designs)
- Underwriting Process:
- Non-Medical Limit: Up to $1M coverage for eligible applicants aged 0-60.
- Simplified underwriting leveraging RX checks and medical records for approvals.
- Medical exams required for coverage exceeding $1M.
- Target Market:
- Applicants seeking tax-advantaged accumulation strategies for retirement.
- Key Differentiators:
- Focused on accumulation and income strategies.
- Juvenile policies available for long-term financial planning.
Key Observations:
- Ethos remains the simplest for fully online, low-barrier applications without medical exams.
- Corebridge (AIG) and F&G provide non-medical underwriting up to $1M, appealing to applicants seeking medium-level coverage with minimal effort.
- National Life Group (LSW) offers the highest non-medical coverage limit, up to $3M, making it ideal for high-net-worth individuals or those requiring significant coverage without medical exams.